Be unique...but be you.
Financial institutions all have card holders that produce a unique
and identifiable footprint. BreakAway Loyalty believes that rewards grids should be identifiable to a portfolio segment. An institution should analyze their portfolio and design the rewards grid to appeal to the target group, whether it's on the Consumer or Business side.
The more customized bank products you place on your rewards grid, the more identifiable you'll be to rewards users; increasing transactions and spend. At the same time, rewards programs should be easy to use and tailored to create a “positive” rewards experience.