> Points are housed individually on a FIFO basis and tagged by product / division who issued the points.
> Reporting must reflect what Product / Division is responsible for what portion of the expense of each redemption (based on CPP).
> Marketing must have a clearly defined message for any rewards program.
> Be prepared to take advantage of the cross-sell opportunities the rewards program presents.
> Know cross-sell percentages and the estimated benefit within each product / division prior to launch of the program.
> Select a provider like BreakAway Loyalty who provides a rewards platform that seamlessly accepts multiple data feeds and
> accumulates points in a format simple for the financial institution to understand and administer.
> Implement this strategy only if it will increase the overall profitability to the organization.