Three words: service, service, service.
The mid-size clientele segment is targeted by BreakAway Loyalty because we can benefit them the most. The larger rewards providers are burdened with landing larger accounts that provide larger volumes and more cash flow into their organizations. Most mid-size clients currently are left paying for technologies and services that the larger rewards companies need to cover their vast overhead..
We at BreakAway Loyalty have always felt this was an underserved segment that receives little attention from the larger rewards service providers. Financial Institutions in this segment need the ability to be faster to capitalize on new ideas, technologies, and rewards offerings to compete with the larger financial institutions.